Influencers

Are You Maximizing Your Income as a Creator? Here’s What You Need to Know About Taxes

As a content creator, you’re not just building a following—you’re running a business. Whether you’re making money through brand deals, subscriptions, or donations, understanding your tax obligations is crucial. At Crest Savvy Financials, we’ll help you navigate the ins and outs of taxes, so you can focus on creating and growing your brand, not worrying about the ATO.

What Can You Claim as a Deduction?

The good news? You can claim a variety of business-related expenses to reduce your taxable income:

Content Creation Equipment

Equipment

Cameras, lighting, and other gear used for content creation.

Makeup & Costumes

Items bought specifically for content creation.

Software & Services

Editing tools, subscriptions, and any professional services you hire (photographers, videographers).

Home Office

A portion of rent, utilities, and office supplies if you create content from home.

Your Income Is Taxable—No Matter How You Make It

It doesn’t matter where your income comes from—whether it’s from brand deals, affiliate marketing, or OnlyFans. If you earn money, you need to report it. The ATO expects you to declare every dollar, and failure to do so could lead to financial headaches.

Is Your Content Creation a Business or Just a Hobby?

The ATO views content creation as a business if you intend to make a profit. Even if you’re just starting out and not profiting yet, you still need to report your income. If you’re posting regularly, engaging with your followers, and tracking your income and expenses, you’re likely running a business—so let’s make sure it’s treated that way!

How Do Taxes Work for Creators?

You’ll need to include your creator income in your personal tax return, and it will be taxed at your marginal rate. If you earn under $18,200, you won’t pay income tax, but anything above that is taxable.

Keep in mind—platforms like YouTube or Patreon don’t withhold taxes for you. It’s up to you to set aside money and stay ahead of your tax obligations.

Are You Ready for PAYG Instalments?

If you’re earning consistently from your content, PAYG instalments are a great way to stay on top of your taxes. The ATO will send you quarterly bills based on your earnings, so you won’t be hit with a big tax bill at the end of the year.

Ready to Take Control of Your Finances?

At Crest Savvy Financials, we’ll help you manage your income, track your deductions, and make sure you’re staying compliant with the ATO. Let us handle the numbers, so you can focus on creating the content your followers love.

Let’s Talk Taxes, So You Can Focus on Content

Reach out today for a consultation, and let’s make sure you’re maximizing your income while staying on the right side of the tax law.